Bagru, in Rajasthan, is still considered a village, even though in truth it’s a lot larger than many of our towns.
In home workshops scattered throughout Bagru, you can still find chippas, a caste of printers who continue day after day to stamp lengths of cotton fabric with colour using hand-carved wood blocks.
Fathers and sons, squat inside tiny open studios, chiselling designs traced onto teak. In the centre of town, families of printers stand before long tables covered with fabric, dipping blocks into colour and stamping them with a thump thump of the hand to ensure a strong print on the fabric.
Block prints are done by eye, and tell-tale signs of the human hand, even imperfections, are part of the ineffable humanity and beauty of the craft.
All our fabric used in the production of our garments are produced in this way, and Wendy spends painstaking hours to ensure only the very best fairly traded block prints are used by our tailors.


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